Impala has been associated since 2018 with the family-owned GHP group, whose main business is the ownership and management of hotel assets. Hotel owners since 1995, the Rolland family has developed its group thanks to real hotel know-how complemented by rigorous management control and a dynamic revenue management policy. Thus, the family holding company currently owns or associates twelve hotels (3 & 4 stars) and two restaurants in prime locations in Paris.
Impala is associated since April 2019 with GHP in the ownership of the British Hotel, a three star establishment located 20 avenue Victoria, 75001 Paris. They have since continued to grow together, adding five new establishments. First-class locations and untapped potential are the common features of these new entities, which will in turn undergo major renovation programs.
The strong expertise developed in web marketing and revenue management (also known as “yield management”) prompted the Rolland family to create a subsidiary, DoYield, in 2019, with the objective of offering these services to independent hoteliers. This new entity currently manages the revenue management of more close to a hundred hotels in Paris, representing 2,500 rooms, and is experiencing strong growth. Indeed, many independent hoteliers have understood that the new challenges of good hotel marketing lie as much in digital visibility as in flexibility and pricing relevance, without having the means to devote a full time employee to it.
Key figures
- 482 rooms
- 12 hotels, including 6 owned with Impala
- Hotel category: three stars
- 2 restaurants
- 240 employees
- 25 M€ in consolidated sales before tax
- 35% consolidated EBITDA
Managers
Nelly and Lionel Rolland
